IELA has been an avid supporter of GED over the past 6 years since the very first edition was announced.  By celebrating the day with key messages & finding creative ways to engage the community worldwide, GED has developed into a strong tool giving power to leverage the industry, of particular importance as recovery is finally programmed following many months of being hard hit.

Following the impact of the GED2020 campaign, we were happy to present: GED2021 RISE AGAIN.

The spirit of the IELA 2021 campaign was very simple: on June 2^nd all event professionals worldwide were invited to follow the sun rising and build a wave on social media, from first sunlight in the pacific to the last sunrise on the West coast in the Americas: taking a photo and/or video with the sunrise featuring in the backdrop, explaining in a short message why exhibitions will rise again including #GED2021 & #GED2021risesagain in the text and on June 2^nd sharing it on social media at your local sunrise time to join the RISE AGAIN wave.

A wave of hope & confidence spread over the Globe from west to east through all time zones. 

All event professionals were invited to participate, in a 3-step action:

Set you alarm clock and get ready to:

1. Take your GED picture and/or video with the sun rising behind you.
2. Prepare your message, including #GED2021 & #GED2021risesagain, and explaining why exhibitions will rise again
3. Share it on social media on June 2nd at your local sunrise time to participate in the RISE AGAIN wave.

Shine! Let's the industry, your company, your team and yourself shine again! 

IELA #GED2021riseagain Campaign Teaser

This video teaser was created to call all IELA Members and Industry Partners to join the initiative and celebrate the rise of the Exhibition Industry post-covid.

Here is the material we provided to Let's the industry, your company, your team and yourself shine again!